Let It Grow I Panther's Portfolio

Let It Grow Project | Productboard & Slack

📍 Project Overview

As part of the Growth Product Manager Nanodegree by Udacity, the Let It Grow Project focused on tackling user activation, retention, and churn by analyzing real tools—Productboard and Slack. I explored drop-off points, built engagement hypotheses, ran cohort analyses, and proposed data-informed experiments to improve product stickiness.

Full Analysis

📈 Key Outcomes

🚀 Identified top drop-off points in Productboard’s sign-up funnel and proposed targeted UX/UI improvements to increase trial activation rates.

🔁 Mapped Slack’s user journey to define Habit, Aha, and Setup moments—forming the basis of a new activation funnel used for product onboarding optimization.

📈 Created cohort retention tables and lifecycle curves to visualize churn behavior over 10 weeks, supporting strategy development for reactivation.

📊 Delivered ICE-prioritized experiments for both activation and retention—helping stakeholders make faster decisions on resource allocation.

🎯 Produced segment-level insights that informed acquisition targeting and tailored retention experiments, improving engagement strategy precision.

⚡ Problem Statement

Productboard faced user drop-off during sign-up, impacting activation rates.
Slack saw declining revenue with concerns over poor user retention and high churn.
Both companies needed actionable insights to
- Identify high-leverage activation steps
- Define user habits and aha moments
- Segment users by engagement levels
- Design experiments to optimize user lifecycle flows.

🚀 Solution

✅ Drop-Off Analysis & Signup Optimization (Productboard) – Mapped 9-step sign-up flow, identifying high-friction screens and prioritizing UI/UX adjustments to streamline onboarding and boost trial conversion rates.

✅ ICE-Prioritized Experimentation – Proposed 5 high-impact experiments using the ICE framework, including removing non-essential fields, adding in-product guidance, and simplifying the role selection step.

✅ Activation Funnel Definition (Slack) – Defined Habit, Aha, and Setup moments using Slack’s onboarding experience. Built a behavioral funnel aligned with time-to-value and long-term engagement indicators.

✅ Retention Funnel Cohort Analysis – Conducted 10-week retention cohort and lifecycle segmentation (Power, Core, Casual) to visualize engagement drop-offs and identify improvement zones.

✅ Segmented Churn Experiments – Developed tailored churn-reduction strategies targeting low-retention segments. Included reactivation campaigns for dormant users and gamified workflows for early habit formation.

More works 📁

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